There is nothing like lifting the spirits of a
child whose existence is spent more inside
hospitals than at home. Jets4Kids will bring
the experience of sitting and playing in
a real fighter jet cockpit to kids in hospitals
throughout America.
The service is free to the children and the
hospitals since it is sponsored by
pharmaceutical companies and
others in corporate America.

Outdoor (or as the industry calls it, “out of
home”) advertising is an ideal way to reach
people in their daily routine. It is a medium that
is everywhere and can be used effectively to
get people's attention and create brand
awareness where none existed before. It can
reach larger audiences and, as people spend
longer periods away from home while traveling
and commuting, it can be far more effective
than TV, radio, print or traditional billboards.