Outdoor (or as the industry calls it, "out of home") advertising is an ideal way to reach people in their daily routine. It is a medium that is everywhere and can be used effectively to get people's attention and create brand awareness where none existed before. It can reach larger audiences, and, as people spend longer periods away from home while traveling and commuting, it can be far more effective than TV, radio, print or traditional billboards. Our new, non-traditional methods can engage an audience like no other media.
FighterMedia takes the target marketing capabilities of mobile billboards and adds an experience for consumers to achieve the ultimate viewer captivation. It is a new, non-traditional outdoor medium that has no competition. We can capture the consumer's attention and engage them one-on-one with an advertising message that has proven to provide a positive reaction. Our unique delivery of this message will stop traffic and bring the local media swarming to cover this new phenomenon.
The FighterMedia program features trailer-mounted, fully-restored cockpits that draw the attention of the public wherever it travels. Imagine the cockpit of a fighter jet traveling down Main Street in Anytown, USA, stopping traffic. Much like mobile billboards, advertisers can brand the museum with signage. Unlike traditional mobile billboards, FighterMedia creates a surprising and highly visible advertising space generating unprecedented publicity, therefore providing advertisers with an unparalleled opportunity that can be customized to their requirements.
On preliminary test runs in transporting one cockpit, reactions to our
mobile-museum-in-the-making were remarkable. At every rest stop, hotel and parking lot, people came out to take pictures with their cell phones. Traffic followed the cockpit in anticipation of it stopping as drivers called friends and family along the way. At one of the hotels we stopped at for the night, a law enforcement convention was taking place. High-ranking agents, as excited as kids, lined up to take a turn sitting in the A-7 Corsair while colleagues snapped pictures...
In addition to on-the-road mobile advertising campaigns, a FighterMedia Mobile Museum can be hired for special appearances at large retailer mega store openings, air shows, theme parks, political campaigns, conventions and Armed Forces recruiting units. The types of events and locations for this program are almost limitless. Sponsors and advertisers can use the excitement of a traveling exhibit for product give-aways, celebrity appearances and other creative promotions.
At launch, over 25 Mobile Museums will be available for engagements. These models will include military jets, training jets and commercial cockpits. Multiple cockpits can be transported to one location making a large impact or spread across several locations for broader market coverage. We can deliver an advertiser's message to the best locations in the Continental U.S.
Media Integration
The FighterMedia experience can be combined with other ad media - radio, TV and print - in ways that traditional outdoor advertising cannot. It is an alternative media experience that can be reinforced in any market with a combined media strategy. As a specialty outdoor media company, we will advise how FighterMedia can be leveraged with an advertiser's existing media campaign or we can help develop a campaign with FighterMedia at the center of a media strategy.
Aviation in general, and fighter jets in particular, fascinate people of any age. For hard-to-sell teens and young adults, FighterMedia fits their preference for multi-sensory and experiential messages. The philosophy behind FighterMedia will resonate with all ages. The sense of community created around the appearance of a Mobile Museum will engage both young adults and the baby-boomer generation. For boomers, the experience will evoke stories of history and heroes and, for some, personal memories.
