Aviation-related images and video clips are incorporated into many TV commercials and print-ads for good reason: They attract the attention and lift the spirit of all viewers, regardless of the kind of item or service being promoted.
Advertisers are struggling to come up with new ways to keep the public focused on their product. A $20,000 newspaper ad can be looked over in a split-second without leaving much of an impression then, a few minutes later, is thrown into the recycling bin. Today, even the two largest advertising venues—cable TV and the billboard—are in decline.
Cable TV advertising is being threatened by DVR’s which remove all broadcasted commercials in real-time. Billboards are no longer immune to the threats facing television. They are attacked daily from all sides: the zoning and beautification committees; safety agencies claiming that new digital billboards are an eyesore that are distracting drivers; even Congress and the Supreme Court refusing to allow the erection of old billboards knocked down by hurricanes.
The Transportation Advertising Council of America (TACA), confirmed mobile media's effectiveness in a recent study. TACA's market research indicated that:
- Messages on outdoor mobile billboards have a 97% recall rate.
- Ninety-six percent of respondents said mobile is more effective than traditional outdoor advertising.
- It generates 2 ½ times more attention than a static billboard (Perception Research Services).
- It captures heavy commuters: 27% of the heaviest commuters do not read a newspaper (The Arbitron Outdoor Study).
- It was estimated that one mobile billboard truck can make over 1.5 million impressions per month when targeted to a DMA (Designated Marketing Area) of more than 5 million people - based on a two-month campaign (Simmons Market Research).
Please note that these research results are based on a simple mobile billboard truck - not jaw-dropping,
traffic-stopping Fighter Jet Cockpits.
Jet Angel is poised to take advantage of this decline in traditional advertising with its own unique programs. At the heart of these programs is a patriotic show of American pride supporting a unique method of advertising, all while providing a free community service. Jet Angel is a pioneer in Chain-Reaction Advertising: What begins at the community level spreads throughout towns, cities and states allowing your message to get an extremely high rate of exposure.
An article in the Wall Street Journal dated April 26, 2007, noted: “…Advertisers in the U.S. are putting more money into the medium, as a way to reach consumers who are better able to avoid ads in traditional media such as TV and radio. New technology has also allowed advertisers to create more sophisticated outdoor displays that can even transmit information to mobile devices. In 2006, advertisers put $6.8 billion into U.S. outdoor advertising, according to the Outdoor Advertising Association of America, up 8% from $6.3 billion in 2005.”
The new obstacles facing traditional media drives industry innovators to look for advertising placement in the unlikeliest of places. Get ready for ads to appear on the airport security gate’s plastic bins (yes, the ones for keys and shoes). Other places advertisers have targeted are the paper on dry cleaning hangers; ads on parking meters, bus shelters, city benches and public toilets; and those small plastic bracelets you get when you pay to enter a club or an entertainment park. Advertisers have even begun to produce short, attractive “movies” so they can push products like BMW and Geico insurance that were among the first to implement this technology.
Advertising is a fine-tuned balance between budgeted time, message delivery capability, and viewer receptiveness, all in the name of reaching the largest captive audience. A few years ago, Super Bowl Sunday featured a Mountain Dew commercial where a tiger stole a can of soda from a hiker who then ran after the tiger, wrestled him to the ground, pushed his hand deep into the tiger’s throat, pulled out the soda can and drank it. The next morning, people who watched the commercial where asked, “What can of soda was it?” Only 20% remembered it was Mountain Dew! All the rest named Coca-Cola, Pepsi, Dr. Pepper, and others.
Any company or organization launching or promoting a new product or service, targeting local or national markets with precise pinpointing of their required demographics, can use Jet Angel programs successfully. The key advantage of Jet Angel programs is its ability to effectively deliver your message while creating pleasant memories—which will only reinforce the participants’ memories of that message. It is a well-known fact that a smell, a sound or an image can bring back memories from many years ago. Being exposed to a product or service advertised while enjoying one of Jet Angel’s programs will create such a life-long, readily-evoked memory.
Jet Angel programs can assist any entity, from raising awareness of certain issues to launching or promoting a new product targeted to local or national markets. The following are but a few examples:
Car Manufacturers: When Saab advertised one of their cars, they featured fighter jets flying above it; Ford had a car dropped from a helicopter; high-end cars, such as Mercedes and Porsche, have either fighter or private jets in the background of printed ads in men’s magazines (placed with a young lady, of course).
Car Dealerships: Car manufacturers can sponsor Fun Days at mega dealerships at strip malls, drawing visitors to the lot of the sponsored dealer as part of a scheduled national, dealer-supported campaign run by the car manufacturers themselves or by local dealers. The dealer will add a note to his local weekly advertisement announcing the arrival of a Jet Angel squadron as free entertainment for the public which will keep the kids occupied while the parents are being exposed to the sales pitch.
Military Recruiting: 99.9% of all army recruits will never serve on a fighter jet or a helicopter, yet it is hard to find a recruiting commercial or printed ad without one in them. A testimony to the importance of fighter jets in recruiting is further illustrated by the testimony of Pensacola Mayor John Fogg following the crash of an F/A-18 Blue Angel in April, 2007. Mayor Fogg flew with the Blue Angels in 1973 and 1974. During Fogg's tenure, the squadron had six F-4 crashes and lost three members. Congress held hearings and considered getting rid of the Blue Angels but decided the flying group was beneficial as a recruiting tool and for troop morale.
The U.S. Armed Forces are in desperate need for new recruits and will continue to need recruits long after the Iraq and Afghanistan conflicts are over. Every month passes with quotas not being met. The army is stretched to its limit and the Pentagon is searching for new ways to add new recruits. There is nothing better than a show of American pride "in full force", like we provide, to touch the patriotic nerve, light up their eyes and let their imaginations soar above the sky in search of direction. Our show of force will give an up-close and personal new meaning to John F. Kennedy’s statement: “Ask not what your country can do for you; ask what you can do for your country.”
Men’s Watch Manufacturers: Many watch manufacturers base their sport line on images of aviation, with nearly all incorporating jets and aviation into their ads.
Drug Manufacturers: Being major public relation and marketing-hungry corporate America giants, drug manufacturers who sponsor both small and large events around the country will have no problem gaining positive public relations through Jet Angel’s unique message delivery system.
Movie Production: Promotions of up-coming movies on a national level.
Computer Companies: One of the most popular software games in the world is Microsoft’s Flight Simulator. At a few recent trade shows, Microsoft and many other game producers surrounded their exhibition booths with many aviation-related parts. Taking a real fighter jet squadron on the road can target with greater precision their potential user-groups.
Consumer Electronic Companies: Launching a new consumer electronic product is a major step for any consumer electronic manufacturer, as well as large retailers. The same potential users for new gadgets come from the same demographic as those who appreciate the Jet Angel programs.
Political Campaigns: Local and national campaigns can use politically-correct, patriotic and community-sensitive services, such as those provided by Jet Angel, to send their message which can further be modified from neighborhood to neighborhood, city to city, and state to state.
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Jet Angel is an invaluable agency resource strategic and implementation partner. Our expertise is working with agencies to deliver original creative media initiatives that are embraced, enjoyed, and make a difference in consumer's lives.
Jet Angel's system provides you with high message-recall and incredible reach and frequency.
Jet Angel's system have the ability to access areas where traditional billboards are not allowed or are unavailable, like sporting events, trade shows and busy roadways.
Jet Angel's system allows you to take the message directly to the consumer instead of hoping the consumer comes to the message.
Campaigns can be modified to accommodate almost any budget, from multiple ads per cockpit to a full dedicated convoy of numerous aircraft and missiles. Email us for more details.
Jet Angel understands that many businesses may not have artwork ready for an advertising campaign. We can work with your company to create, design and produce professional advertisements that will achieve your advertising goals.
